Communicators rush to combat ‘TidePodChallenge’ phenomenon

The popular internet joke has continued to gain momentum after many vloggers published videos of them ingesting the laundry detergent. Many organizations are speaking out.

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What started out as an online joke is sending many communicators and social media platforms scrambling.

The Washington Post reported:

Tide Pods are the Internet’s breakout meme of early 2018. For those of you not in the know, the joke is that brightly colored laundry detergent pods look like delicious fruity candy so maybe we should, you know, eat them.

To be clear, you should not eat them.

Social media users on platforms such as Twitter and Reddit have been posting memes such as the following:

Getting a keg for this weekend #TidePodChallenge

— Chitterbae Uh-woo-zh-a (@courtlanw) January 18, 2018

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