Companies try ‘sentiment analysis’ to make sense of social media comments

There is a mountain of information on the Web about your company and it comes from people who have commented—somewhere—about the service or product you offer. Now if only you could evaluate all that information … “An emerging field known as sentiment analysis is taking shape around one of the computer world’s unexplored frontiers: translating the vagaries of human emotion into hard data,” Alex Wright wrote for The New York Times . “This is more than just an inter…

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