Company asks question on Twitter, gets rough answers

A supermarket in Australia stumbled into the same Twitter mess as McDonald’s and Qantas airlines when it asked an open-ended question. Don’t do that.

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On Tuesday, Australian supermarket Coles tweeted:

“Finish this sentence: In my house it’s a crime not to buy _______”

You can probably see where this goes. Here’s a sample of the replies (unedited):

• “Not buy coles brand products because of the benifits of no added msg and no artificial colours.”
• “Fruit & veg from a place that pays their farmers fair prices & sells seasonal produce not stored in a freezer or artificially ripened.”
• “BREAD AND MILK AT PRICES THAT ALLOW PRIMARY PRODUCERS TO SURVIVE.”

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