Social Media Confessions of a Facebook marketing addict Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive? By Kevin Allen@kevin_j_allenApril 22, 2014 SHARE Over the past several months, Facebook has been reducing the organic reach of Pages. A recent study found that companies’ posts dropped from reaching 12 percent of their followers in October to just 6 percent by February. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.