Congrats to the winners of the 2012 PR Daily Awards

After months of deliberations, the winners of the first-ever PR Daily Awards—which were sponsored by Factiva—were unveiled on Tuesday afternoon.


Chill the champagne.

We’re about to announce the winners of the first-ever PR Daily Awards.

First, this must be mentioned: The work coming out of PR departments and agencies of all stripes—from multinational corporations to local communications shops—is truly impressive. So choosing winners from the hundreds of entries we received was difficult to say the least—at one point, the judges nearly came to fisticuffs.

Thankfully, calmer heads prevailed.

Your willingness to share all of that amazing work helped make the 2012 PR Daily Awards a runaway success and set the table for an even more competitive 2013.

Before we get back to work, let’s celebrate and honor this year’s winners, who were honored during a luncheon on Tuesday afternoon at Washington, D.C.’s Newseum.

Thanks to everyone who took part in the awards—and thanks for being part of the PR Daily community. In the coming weeks, look for a special edition of PR Daily explaining why the top winners earned their places at the top.

Now about those winners …

Lifetime Achievement Award

Winner

Huma Gruaz, Alpaytac Public Relations/Marketing Communications

Honorable Mentions

Hilary Topper, HJMT Communications LLC
Michael W. Kempner, MWW Group

Best Annual Report (Online)

Winner

LifeBridge Health

Honorable Mentions

Duane Morris
Waggener Edstrom Worldwide Inc. Portland

Best Annual Report (Print)

Winner

OCC

Honorable Mentions

Akron Children’s Hospital
Legacy
NYU Langone Medical Center

Best Blog

Winner

Southwest Airlines

Honorable Mentions

U.S. Department of Labor
Scholastic Inc.
Walt Disney Parks & Resorts

Best Branding Campaign

Winner

Horn Group

Honorable Mentions

Proof Integrated Communications and PPG
Dodge Communications Inc. and California Healthcare Medical Billing
HB Agency and OTE Corporation
Travel Alberta

Best Cause-Related Marketing

Winner

Strategic Objectives and The Body Shop Canada

Honorable Mentions

Children’s Healthcare of Atlanta
Spectrum
Marketing Elements Pty Ltd and White Ribbon
MWW Group and Museum of Mathematics

Best Client of the Year

Winner

San Juan Marriott Resort & Stellaris Casino and Diamond Public Relations

Honorable Mentions

Cognito and Verivo Software
K/F Communications and Chomp Inc.
SHIFT Communications LLC and Openet

Best Community Relations Campaign

Winner

Allidura Consumer and The Coca-Cola Company

Honorable Mentions

Chase Card Services and The Glover Park Group
HanesBrands, Inc. and O’Malley Hansen Communications
Silver Spring Networks, Finn Partners and Blue Practice
Porter Novelli and the TORCH Program

Best Content Marketing/Brand Journalism

Winner

Shepherd Center

Honorable Mentions

CQG
GE Capital
Waggener Edstrom Worldwide Inc. Bellevue and Microsoft

Best Corporate PR Team

Winner

Virgin Atlantic Airlines

Honorable Mentions

Aflac
Boehringer Ingelheim
Syngenta

Best Corporate Social Responsibility

Winner

Cantor Fitzgerald and BGC Partners

Honorable Mentions

ABI Marketing Public Relations and Crown Holdings Inc.
Coca-Cola Turkey
Crosby~Volmer International Communications and Hilton Worldwide
Diageo
Shepherd Center

Best Crisis Management

Winner

AMF Media Group

Honorable Mentions

Burson-Marsteller and NEI
Consolidated Edison Co. of New York Inc.
Ogilvy Public Relations Worldwide and Mexico Tourism Board
Jones Lang Lasalle

Best Electronic Newsletter

Winner

U.S. Department of Labor

Honorable Mentions

Akron Children’s Hospital
Essentia Health
The Port Authority of New York and New Jersey

Best Email Pitch

Winner

VSCpr and MoviePal

Honorable Mentions

Cisco Systems Inc. and Text 100 San Francisco
Lola Red PR and European Wax Center
MWW Group and Nikon
Vantage Communications and Flingo

Best Event Marketing

Winner

American Airlines and Weber Shandwick

Honorable Mentions

Cooper Hong Inc. and Fox Valley Habitat for Humanity ReStore
Fineman Public Relations and Foster Farms
Henson Consulting Inc. and The Pampered Chef
Ketchum Inc. and DoubleTree by Hilton

Best Executed Social Content

Winner

Affect

Honorable Mentions

Diageo PLC
MWW Group and Nikon
San Juan Marriott Resort & Stellaris Casino and Diamond Public Relations
Virgin Atlantic Airways

Best External Publication (print or online)

Winner

Cherokee Nation Businesses

Honorable Mentions

Akron Children’s Hospital and Fine Point Public Relations and Advertising
Life Care Centers of America
LifeBridge Health
UCB Inc.

Best Facebook Page

Winner

Springfield Clinic

Honorable Mentions

EmpowHER Media
Michigan Economic Development Corporation
RF|Binder Partners Inc. and Malaysia Kitchen

Best Fitness/Health Campaign

Winner

Kaiser Permanente

Honorable Mentions

Mayo Clinic
National Restaurant Association
Shepherd Center

Best Green Initiative

Winner

ABI Marketing Public Relations and Crown Holdings, Inc.

Honorable Mentions

Allidura Consumer and The Coca-Cola Company
American Airlines and Weber Shandwick
HanesBrands Inc. and O’Malley Hansen Communications
Virgin Atlantic Airways

Best Infographic

Winner

Porter Novelli

Honorable Mentions

Kronos, Inc
MilkPEP and Weber Shandwick
Walker Sands Communication and Alterian

Best Listening and Media Monitoring Program

Winner

Burson-Marsteller and NEI

Honorable Mentions

Southwest Airlines

Best Mobile Strategy and/or Campaign

Winner

Akron Children’s Hospital

Honorable Mentions

Mullen and CENTURY 21
Porter Novelli and SOYJOY

Best Online Newsroom

Winner

Michigan Economic Development Corporation

Honorable Mentions

Southwest Airlines

Best Op-Ed

Winner
Elizabeth Glaser Pediatric AIDS Foundation

Honorable Mentions

Directions Marketing and SCA Tissue
HJMT Public Relations and Advanced Urology Centers of New York
U.S. Department of Labor

Best Podcast

Winner

Dixon Schwabl, Greater Rochester Enterprise

Honorable Mentions

Southwest Airlines

Best PR Presentation to a Financial Analyst

Winner

Lockheed Martin Ms2

Best PR Research

Winner

Determinus and the Strategies to Overcome and Prevent Obesity Alliance

Honorable Mentions

Centers for Medicare & Medicaid/PRIME Research/Porter Novelli

PR Rookie of the Year

Winner

Angela M. Byrne, Cognito

Honorable Mentions

Sophie Fischman, Cognito
Jesse Lawder, Department of Labor
Shelly May, Profiles Inc.

Best PR Video

Winner

Proof Integrated Communications and NRG

Honorable Mentions

Anaheim Orange County Visitor & Convention Bureau and Purry Communications
Proof Integrated Communications and Personal Care Products Council
Michigan Economic Development Corporation

Best PR White Paper

Winners

Barnes & Noble College Marketing
Porter Novelli

Honorable Mentions

Crosby~Volmer International Communications and CoreLogic
PR Newswire Association LLC
Quintiles

Best Product Launch

Winner

Konnect Public Relations and Rhythm Superfoods

Honorable Mentions

Indigo Books & Music Inc.
Strategic Objectives Inc. and Unilever Canada
Unilever N. America,Degree Women®, and Weber Shandwick
Walker Sands Communication and SceneTap
Western Union Financial Services Inc.

Best Public Service Announcement

Winner

American Academy of Ophthalmology

Honorable Mentions

Legacy

Best Publicity Campaign

Winner

RF|Binder, Inc. and BAND-AID

Honorable Mentions

Proof Integrated Communications and NRG
Jackson Spalding and The Coca-Cola Company
Ketchum Inc. and DoubleTree by Hilton
Sara Lee Corporation and O’Malley Hansen Communications
Waggener Edstrom Worldwide Inc. Bellevue and Microsoft Mobile
Monotype Imaging Inc.

Best Social Media Campaign

Winner

MSLGROUP and the Singapore Tourism Board

Honorable Mentions

Burson-Marsteller and NEI
GE Healthcare
GYMR Public Relations
MLB Fan Cave
Mullen and Hanes Hosiery

Best Speech

Winner

Olmstead Williams Communications
Honorable Mentions
U.S. Department of Labor
LIMRA
NETGEAR and Weber Shandwick

Best Traditional News Release

Winner

Weber Shandwick and MilkPEP

Honorable Mentions

Domino’s Pizza Inc.
Henson Consulting Inc. and Lettuce Entertain You Enterprises
PR Newswire Association LLC and SparkPR

Best ‘Traditional Still Works’ PR Campaign

Winner

Weber Shandwick and American Airlines

Honorable Mentions

AMF Media Group
Mullen and Grain Foods Foundation
Nyhus Communications and Washington United for Marriage Coalition
SHIFT Communications and Zeo

Best Tweet of the Year

Winner

Weber Shandwick and MilkPEP

Honorable Mentions

Lola Red PR and MyForce
Vantage Communications and YKK AP

Best Use of QR Codes in a PR/Marketing Campaign

Winner

City of Sandy Springs

Honorable Mentions

The Halo Group

Best Use of SEO

Winner

Cooper Hong Inc.

Honorable Mentions

Howell Marketing Strategies

Best Use of Social Media in a Crisis

Winner

Consolidated Edison of New York

Honorable Mentions

Burson-Marsteller and NEI
General Motors and Fleishman-Hillard

Best Use of Twitter

Winner

Burson-Marsteller and NEI

Honorable Mentions

RF|Binder Partners Inc. and Akerman Senterfitt
Virgin Atlantic Airways

Best Viral/Word of Mouth

Winner

RF|Binder Inc. and Talenti Gelato

Honorable Mentions

C-SECTION and Sprite
Doremus
Travel Alberta

Best Website Launch

Winner

Western Union Financial

Honorable Mentions

Akron Children’s Hospital
Burson-Marsteller, Proof Integrated Communications and Ford Motor Company
Home Front Communications and Association of American Railroads
Mullen and Tommee Tippee

Grand Prize PR Campaign of the Year

Winner

Ketchum Inc. and DoubleTree by Hilton

Honorable Mentions

American Airlines and Weber Shandwick
Horn Group
Allidura Consumer and The Coca-Cola Company
MLB Fan Cave
Nyhus Communications and Washington United for Marriage Coalition
Ogilvy Public Relations Worldwide and Mexico Tourism Board

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