Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

Also: Your caffeine vehicle of choice,  9/11 tributes, Tide’s TV ads drive online conversations, Uber lays off 400+, and more.

Good morning, PR pros:

Today marks the 18th anniversary of the terrorist attacks on the World Trade Center and the Pentagon, and some organizations are sharing remembrances and memorials.

Communicators who want to join the conversation should approach the anniversary with emotional intelligence and deference to the loss and sacrifice of the victims and their survivors, as well as first responders.

A marketing message is a poor choice for addressing an event that reminded us that there is more to life than profits and showed us the true nature of the American spirit.

How are you remembering 9/11? Share your thoughts through the hashtag #MorningScoop.

Here are today’s top stories:

On Tuesday, the ride-hailing company announced its next round of layoffs—this time, 435 employees (8% of Uber’s workforce) were fired. The announcement comes less than two months after Uber cut a third of its marketing team.

The layoffs were accompanied by a side of PR that attempted to put a strong face to the company’s continuing struggles and downsizing.

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