Content lagging? Try these promotion tactics

Review and revise your media list, identify your niche, and don’t be averse to starting over from scratch.

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Promotion is key to any content marketing strategy. Unfortunately, it isn’t enough to spend time, manpower and resources to create excellent content; you must amplify its visibility.

This is where most marketers fall short.

For those with experience in amplifying content, you know sometimes it’s hit or miss. Though it’s not always the marketer’s fault (due to variables like timeliness or breaking-news cycles), here are ways to address a struggling marketing campaign and revive your promotions strategy:

Strengthen your media list  

You’ve developed an idea, gathered research and produced a gripping and educational piece of content. Now you want to share it with your audience.

It’s easy to pigeonhole yourself with tricky expectations of being featured in the Harvard Business Review or The New York Times. Of course, that’s a nice goal, but not all projects are destined for the big leagues. Pitching the inboxes of writers and editors at major publications doesn’t always pan out, so it’s important to broaden your horizons by aiming somewhere that speaks more directly to your target audience.

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