Content marketing trends to watch for 2013

More curation tools, specialized jobs, and cross-departmental teamwork is in the forecast for next year, this pro says.

Ragan Insider Content

My company certainly wasn’t the only one to proclaim 2012 would be the year of content and content strategy, but it’s always nice to see your predictions confirmed.

So, what are the emerging trends for the rest of 2012 and the upcoming year?

1. More specialized jobs.

We are already seeing organizations hiring for more specialized marketing positions, such as content marketers. The reason is simple: Creating, curating and promoting content is becoming the centerpiece of today’s marketing and communication strategies.

Moving forward, there will be a surge in even more specialized jobs within content marketing itself, such as video producers, infographic specialists, researchers, and bloggers, to name a few.

2. More content curation tools and modules.

Creating fresh, high-caliber content is key, but that doesn’t mean all of it has to be original. Whatever your industry or field, there is a plethora of great content just waiting to be shared.

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