Marketing Cost of Thanksgiving dinner down from last year People’s waistlines might not be able to afford the extra slices of pumpkin pie, but new projections show it should be less of a concern for customers’ checkbooks. By Alan PearcyNov. 18, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.