James Charles and CoverGirl are breaking new ground.
Charles, a well-known beauty blogger from New York, has been dubbed the brand’s first male ambassador.
CoverGirl’s pop star pitchwoman Katy Perry announced that Charles would be the brand’s “very first COVERBOY” on Instagram:
A photo posted by KATY PERRY (@katyperry) on
“All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,” CoverGirl execs said in a statement.