Today’s dynamic media environment is characterized by never-ending noise and by consumers who crave content across multiple platforms. Accurate, real-time intelligence about conversations related to your clients or brand has never been more important.
It makes monitoring the media a crucial element of PR.
The trouble is that some providers complicate things. If you’ve worked with media monitoring software, you’ve probably had to sift through irrelevant charts, create complex dashboards, or call a supplier because they’ve missed a clip you need for a client—all activities that zap your time.
Enter Critical Mention.
Founded in 2002, the company seeks to revolutionize media monitoring and provide communicators with an understanding of the influence that coverage in one medium has over another so that firms can devise effective strategies.
Recently, I sat in on a demo of one of Critical Mention’s flagship products, AllMedia.
Take your own test drive of Critical Mention here.