Cruise lines look to other brands for reputation help

Carnival, Norwegian, MSC, and Celebrity are all turning to entertainment brands to take passengers’ minds off of recent PR disasters.

Ragan Insider Premium Content
Ragan Insider Content

These partnerships (such as Carnival’s Dr. Seuss at Sea program for 2014) not only help combat the perceived sameness of the megaships, but they also get something other than trepidation into travelers’ minds.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.