Here are three ways to overcome the usual qualms so you can confidently shoot and share videos on the world’s second-largest search engine:
1. Try off-camera methods. Unless you’re a news anchor or a Kardashian, you’re probably not used to being on camera every day.
“Camera shy or ‘video-phobic’ PR pros can get around the on-camera challenge by using animation, screencasts or other off-camera methods to communicate their message,” says video expert Lou Bortone.
Effective “off-camera” videos include PowerPoint to video (i.e., narrating your video presentation via Google Hangouts, for example), as well as various animation programs.
Among Bortone’s favorites are VideoMakerFX, because of its ease of use in creating animated presentations, and AdobeSpark, a free iPad app that enables you to create professional graphics and match music to the text you insert.