Dick’s Sporting Goods has a new message about removing firearms from its stores: It’s good for business.
The company first made a splash when it announced it would no longer sell assault-style weapons and would sell only hunting guns—to consumers age 21 and older—in the wake of the school shooting in Parkland, Florida. Gun rights advocates criticized the chain, and many swore to buy their sports gear and apparel elsewhere.
Now Dick’s is expanding the removal of guns from stores with a new message for investors and other stakeholders: The goods that replace guns in stores are better for the bottom line.
Dick’s Sporting Goods announced Tuesday it will remove firearms from 125 of its stores, according to news reports. The move follows the company’s ban on assault-style weapons last year in the wake of the Parkland shooting.