Did Steve Jobs insult his PR department in the NY Times?

‘Rather than run to the PR department’ when the media started reporting on iPhone tracking data, Jobs wanted to get to the bottom of it, he said.

The company asserts that no, it does not—and it’s said so in three venues. That’s striking for a company known for remaining mum on most topics. Guess this incident has rattled someone at Apple.

Media outlets began reporting last week that Apple tracks users of the iPhone and iPad, sparking fears from consumers and questions from lawmakers worldwide.

On Wednesday, Apple released a detailed question and answer on the topic, insisting it was not tracking users of the devices. This week, Jobs sent a brief email to a customer, saying: “We don’t track anyone. The info circulating around is false.”

The New York Times this week interviewed Jobs and two other Apple executives about the incident. According to the Times:

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