Director of consumer insight with Fruit of the Loom

Boxers or briefs?

Ragan Insider Premium Content
Ragan Insider Content

Oh, you are? Sorry, it must be a few minutes fast.

OK, maybe that’s not the most appropriate pickup line, especially in a professional setting, but then again, not all professional settings are the marketing offices of Fruit of the Loom, where knowing what’s going on with consumers’ unmentionables is all part of research and development.

RELATED: The best and worst business pickup lines

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.