Director of digital marketing at Gymboree
Listen: it’s 2012 and kids are a whole lot more tech savvy than they were in our day. Apparently, they’re also a helluva lot more fashionable.
And that’s precisely what retailers are banking on.
Gymboree, a popular children’s clothing outlet, realizes that even if the adults are online, it’s the kids who influence the household’s purse strings. That’s why the company is hiring a director of digital marketing to better build its brand presence on the Web by looking for the next big arena for interacting and engaging its customers (and their kids) on the Internet.
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