Media Relations Director of reputation management for the National Cattlemen’s Beef Association Beef is more than what’s for dinner—it’s what’s going to bring dinner home. By Alan PearcyNov. 16, 2012 SHARE Ragan Insider Premium Content Interrupting cow. Interrupting cow wh … MOOOooo. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.