Do job titles matter in PR?

A blogger and public relations professional says they’re “worthless.” What do you think?

Andrew Worob, PR pro and blogger at PR at Sunrise, begs to differ. He argues that in public relations, job titles are “worthless.”

Worob writes:

“Before getting all worked up that Suzie down the hall is a senior executive and you’re a junior executive, look at the big picture. Maybe Suzie has been at your agency longer than you? Maybe it took Suzie an extended amount of time to get that title? Don’t get worked up over things you can’t control. Focus on yourself.”

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