Do your pitches get trashed? Solutions from a PR paragon
Are your target reporters instantly chucking your pitches into the cyber-trash? If so, you’d better do something quick—especially in this economy. Though the folks at Bad Pitch Blog normally focus on the negative aspects of the industry, they asked PR pro Jennifer Jacobson—whom they cite as a paragon of good pitching—how to do things right. One key, she says, is to “be a real, professional human. Good PR professionals listen to what reporters want, deliver what needs to be d…
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.