Marketing Domino’s delivers on parody of British Airways ad The airline got a lot of attention for its clever ‘Look Up’ billboard depicting a boy pointing up at a plane flying over. Domino’s did the same thing for a pizza delivery guy. By Kevin Allen@kevin_j_allenDec. 5, 2013 SHARE Ragan Insider Premium Content Nick Dutch, head of Domino’s digital in the UK, had this to say in the company’s press release: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.