Domino’s in the U.K. credits social media for its rise in profit

Still not sure about the real value of social media? Just look to the U.K. division of Domino’s Pizza. It “reported a 29 percent surge in pre-tax profits buoyed by a strong performance from e-commerce sales and attributed its link-up with Foursquare as key to its recent performance,” reported Marketing Magazine . Domino’s online efforts have helped not only drive pizza sales but also build customer loyalty, the company said. “In today’s financial results Domin…

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.