Marketing Don’t just tell your company’s story; give customers their own story People are far more likely to spread the word about your organization when they have a story to tell. By Stephanie RichardsJuly 24, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.