Media Relations Don’t maintain your reputation; build it Being passive about how you’re perceived isn’t a very good way to ensure you have a reputation to be proud of. By Jess OstroffApril 30, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.