Dos and don’ts of pitching from ‘Pitch Perfect 2’

One of the most frustrating misconceptions I encounter is people who think PR is an “easy” job. After all, some people think, how hard can it be to find eight super-eager PR pros who can match each others’ pitches and harmonize with each other perfectly?

Those of us actually in the PR field, however, often sing a totally different tune. To put it bluntly, PR involves a lot of hard work. One of the most difficult skills to learn has been mastering the art of the pitch, that all-important component of both PR and a capella groups.

With that—and the continuing popularity of “Pitch Perfect 2″—in mind, I thought it might be fun to mash the two up and see what advice Fat Amy, one of the movie series’ most popular characters, has for PR practitioners looking to hit all the right notes. Do spend time researching your journalist and the outlet.