Drug war, what drug war? Mexico to hire PR firm

Mexican President Felipe Calderon is launching a global charm offensive, with the help of the “best agencies in the world,” to show the world the other, less violent side of Mexico. “Yes, we will explain the problems we have, but also how we are facing them,” Calderon said. “Above all we want to show what our country has to offer, which is a lot.” The cost of the PR campaign was not disclosed. Mexico relies heavily on tourism, which has taken a hit since numerous high-…