E-mail pitches — the good ones — still work: Here’s the proof
Are you tired of hearing that traditional e-mail pitches don’t work? PR pro Keith Trivitt is. “Like it or love it, it’s still common practice within public relations for PR folks to send out what they think are highly targeted, well-written and witty pitches to reporters — via e-mail — that immediately grab their attention and have them sit up and say, ‘YES! I have to write this story!’” Trivitt wrote for PRBreakfastClub . “OK, so it may not exactly g…
Become a Ragan Insider member to read this article and all other archived content.Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.