E-mail to PR staff: ‘If you haven’t failed, you haven’t lived’

An account supervisor at Shift Communications inspired her team with an e-mail that’s all about failure. Can you relate? (Of course you can; we all can.)

Recently, one of the company’s supervisors sent an e-mail to her team, an e-mail that Shift CEO Todd Defren described as a “late-night pep talk.”

Defren posted the e-mail on his blog. Here’s a highlight:

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