Media Relations E-mail to PR staff: ‘If you haven’t failed, you haven’t lived’ An account supervisor at Shift Communications inspired her team with an e-mail that’s all about failure. Can you relate? (Of course you can; we all can.) By Claire CelsiMarch 3, 2011 SHARE Recently, one of the company’s supervisors sent an e-mail to her team, an e-mail that Shift CEO Todd Defren described as a “late-night pep talk.” Defren posted the e-mail on his blog. Here’s a highlight: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.