E-readers are the new hip marketing platform Advertising Age asked Paul Leys, director of Ignition Factory East at Omnicom Group’s OMD, what he thinks will be the new marketing platform for 2009? He said e-readers. “We are excited as there continues to be innovation in the platform,” he said. By Ragan StaffJan. 25, 2011 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.