Edelman exec: ‘We will treat ourselves like a client’

The world’s largest independently owned public relations firm is changing its approach after two missteps in the past few weeks.

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Edelman, the largest independent public relations firm in the world by revenue, found itself having to re-examine its procedures after two episodes that generated unwelcome media attention. The first involved the agency’s response to a survey of large public relations agencies, conducted by The Guardian and an organization called the Climate Investigations Center, about representing clients that deny climate change. The second incident, less fraught than the first, was centered on a blog post suggesting that the suicide of Robin Williams represented “an opportunity” for a national conversation about depression.

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