Elon Musk draws criticism for fire-spewing merchandise

The serial entrepreneur has released a flamethrower—which he is calling ‘not-a-flamethrower’ for legal reasons—in his latest move to draw a crowd. Will this new effort backfire?

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Elon Musk’s Boring Company has its first product for sale—and it’s a very hot item.

The organization released a $500 gun that produces a flame, though it’s been referring to the product as “not-a-flamethrower” to appease legal authorities.

Musk has been crowing about the product from his very active Twitter account:

First 1000 Boring Company Flamethrowers being picked up today! pic.twitter.com/hBMp5fGzAB

— Elon Musk (@elonmusk) June 9, 2018

Nothing makes your baby more zen than a few gentle puffs of a TBC Flamethrower pic.twitter.com/HewJf66hh2

— Elon Musk (@elonmusk) June 9, 2018

For those who question the usefulness of Musk’s new toy, the tech tycoon had some suggestions:

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