Emirates passenger takes viral video of free upgrade

The high-end Middle Eastern airline treated a passenger—and YouTube star—to a complementary first class upgrade. The brand was in turn treated to a ton of free press.

For PR pros who’ve ever heard a client say, “Let’s just make a viral video,” the story of Casey Neistat and his $21,000 first class airplane seat will now come to mind.

It’s a very rare example of when “Let’s just make a viral video” actually worked.

Viral videos rarely dip into the 5-minute range, much less the 9-minute range as this one does, which speaks to the quality of the content. Take a look:

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