Empire Avenue: The next big thing in social media?

This new social media site is part game, part social network, and part influence tracker. Yeah, you’d better read more about it.

It might be the next big thing in the social media world.

In a post for the Voce Communications blog, Christopher Barger—the former social media chief at GM—explores the tool, which is a sort of hybrid game-social network-influence tracker. Barger is the senior vice president of global programs at Voce Connect.

The two big ideas from the post:

1. Many will be quick to dismiss it due to the early adoption of online influencers and the seemingly ego-inflating nature of the game;

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