Entertainment PR: 3 services that one agency performs for its clients

The New York Times profiled PR pro Kelly Bush and her firm ID, which works with celebrities. Bush, the Times said, is turning the industry upside down.

Not at ID, a firm owned by Kelly Bush.

The New York Times reports:

“Lately, [Bush] and her company have been rattling the clubby world of entertainment public relations with their agile efforts to stay in front of a culture that can chew up a client in an instant. Red carpets, photo shoots and tiffs with the tabloids are still the stuff of Hollywood publicity. But Ms. Bush has been pushing her company—which employs about 75 people in Los Angeles, New York and London—to use every tool in its kit.”

What are those tools? The Times explained three of them:

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