European Union rebrands climate change

Instead of being Debbie Downers about the effects of our warming planet, an EU commission is focusing on positive examples of confronting climate change.

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To make that happen, the European Commission for Climate Action on Monday unveiled a communications campaign to highlight the ways that low-carbon habits can improve quality of life. The campaign is called “Worldulike,” and it features the slogan: “A world you like. With a climate you like.”

“With this campaign we want to focus the debate on the solutions and find out what is holding us back from applying them,” said Connie Hedegaard, European Commissioner for Climate Action, in a press release.

In other words, the organization is rebranding climate change.

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