Ex-journalist dispels myths about PR pros
After a long career in the newsroom, a reporter turned public relations pro rebuts six misconceptions journalists have about their ‘dark side’ counterparts.
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Since then, I’ve redirected my skills to help reinvent myself in the world of public relations. Along the way, many myths I’d believed about PR have been disproved.
Here’s a list of some misconceptions that I, along with many of my fellow journalists, have had about PR professionals:
PR pros don’t work hard. In jumping to the PR world, I’ve seen firsthand how hard my colleagues work for clients. The idea of clocking out is just that, a nice idea. I’ve done PR work from the side of a road in Spain, in a classroom hallway at my son’s back-to-school night, and outside a restaurant on a date with my wife to celebrate our anniversary. The work never stops. At least in the newsroom, there was a lull after deadline.
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