Facebook chief attempts to steer the conversation with ‘tech talks’

The platform has been facing increasing scrutiny and criticism following a series of crises involving privacy and data-sharing concerns, election tampering and more. Will this move help?

Ragan Insider Premium Content
Ragan Insider Content

Facebook wants to position itself in a positive light for 2019, but many questioned its CEO’s attempt to bolster the platform’s image.

On Tuesday, Facebook’s co-founder and chief executive, Mark Zuckerberg, announced his yearly challenge:


In the past, these challenges included personal goals and invitations for users to view his progress throughout the year. After facing continuing criticism, however, the tone and focus of the challenge has drastically changed.

The Guardian reported:

Zuckerberg’s personal challenges have become a key part of his public persona in recent years, and they have evolved from traditional New Year’s resolution fodder (running, reading, eating veggies) into corporate communications bonanzas. In 2017, after the election of Donald Trump Zuckerberg embarked on a series of photo-ops with regular people across the country.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.