If you ask Syncapse and Hotspex, $174.17, to be exact. That’s a 28 boost since 2010, they found.
The companies sought to quantify how much fans were worth based on the following criteria:
1. Product spending
3. Propensity to recommend
4. Media value
5. Acquisition cost
6. Brand affinity
The study looks at nearly 20 brands, most of which have more than 15 million fans. So some smaller brands may have a hard time seeing how these numbers correlate.