Facebook group persuades Mattel to make bald Barbie doll

The company plans to distribute them at children’s hospitals and other healthcare facilities. It’s a win for a social media movement that began in December.

Ragan Insider Premium Content
Ragan Insider Content

From CBS News:

“Mattel company spokesman Alan Hilowitz told HealthPop that the company will produce a friend of Barbie that will have wigs, hats, scarves and other accessories to give children “a traditional fashion play experience.” The kids will have the option to remove the wigs and head coverings.”

The move by Mattel is a result of a Facebook page launched in late December by Rebecca Sypin and Jane Bingham, two friends affected by cancer. Bingham lost her hair after treatments, as did Sypin’s 12-year-old daughter.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.