Facebook is helping marketers promote influencer posts

The social media platform has added features to simplify boosting a creator’s post and measuring their branded content’s performance. Here’s how.

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You rarely attend a campaign kickoff meeting these days without hearing a question about influencer engagement.

“What are we doing,” someone will inevitably ask, “to get influencers excited about this?”

Facebook recognizes this, and it’s easing its process for promoting influencer posts.

Previously, the only way for a brand manager to promote an influencer’s post was to share it and put some ad dollars behind the post. Now, brand managers who work with influencers can promote individuals’ posts without the added step. This creates a much cleaner experience for audiences.

Marketers will have to authorize which creators can tag them in branded posts, which is done through the Page Settings section.

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