Facebook releases Snapchat-esque filters

The social media giant is rolling out some new features. Although it’s too soon to determine how familiar they’ll be to rival Snap Inc., there are a few commonalities.

Ragan Insider Premium Content
Ragan Insider Content

When is the last time you recall Facebook releasing a feature that no other platform had done?

Periscope scooped Facebook Live by nearly a year. Facebook reactions? Sure, no other platform at the time gave you a chance to express one of five predetermined emotions. Would we call that groundbreaking? Game changing?

Facebook is at it again by trying to pass off some Snapchat features as its own.

The company announced that it would allow location-based camera filters as part of its new in-app camera. Additionally, it’ll introduce and custom camera “frames” that users can put around their photos on its Camera Effects Platform.

From TechCrunch:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.