The social media network is negotiating deals with Buzzfeed, The New York Times, and National Geographic to host the publishers’ content directly on Facebook and in its apps, The New York Times reported this week.
As Facebook approaches more news organizations with this proposal, it’s sweetening the deal by discussing ways for publishers to take a cut of the revenue from ads running alongside their content.
Several media professionals on Twitter called the deal “Faustian”; Kelly Fincham, a journalism professor at Hofstra University, tweeted the following:
In newspaper terms, Facebook locking up newsprint, printing press, delivery trucks, subscriber list and mailing list. What else?
— Kelly Fincham (@kellyfincham) March 24, 2015
Increased views lure publishers and brands