Facebook sets its sights on journalism, sets high bar for media relations
Facebook has mastered photo and video sharing, and now its brand managers are moving to the written word. Here’s how Zuckerberg is leaving his competitors in the dust.
Facebook’s Instant Articles is a game-changer for social media managers.
Recently, Facebook opened up Instant Articles to all publishers.
Instant Articles is Facebook’s new way to natively load articles within Facebook’s app using an adapted RSS feed. Native articles, adorned by a lightning bolt in the top right corner, load in half a second—10 times faster than if a Facebook user were to click out to a website.
They really do load instantly. They furnish a great layout and user experience. If you pay attention to online news, you’ll know this is Facebook’s third push for native media: first photos, then videos and now, written content.
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