Facebook Signal makes it easy for journalists to find news, trends

The new feature helps reporters sift through Facebook and Instagram content to find stories, and highlights the importance of using social media for brand journalism.

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It’s called Signal, and its aim, according to the company, is “to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.”

Features include trending topics and leaderboards in various categories, including “Politicians, Authors, Actors, Musicians, Sports Teams, Players, and more.” You can also compare the social influence of two or more entities on Facebook.

Signal will integrate public Facebook posts and Instagram content.

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