Facebook unveils ‘Reactions’; LinkedIn and Pinterest beef up groups, search

The long-awaited solution to the ‘like’ button is being tested, while other platforms launch improved membership features for networks and international search options.

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In September, the social network’s co-founder and CEO, Mark Zuckerberg, announced that his team was finally creating the feature, which has been highly requested for years.

Instead of a “dislike” button, users have the option of several different emojis: “like,” “love,” “haha,” “yay,” “wow,” “sad” and “angry.” The feature is called “Reactions.”

“As you can see, it’s not a ‘dislike’ button, though we hope it addresses the spirit of this request more broadly,” Facebook’s chief product officer, Chris Cox, said in a post. “We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun.”

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