Facebook’s COO defends targeted ads

On the defensive after weeks of scrutiny over data mismanagement, the social media company is sending out Sheryl Sandberg to rebut claims that its business model is invasive and untenable.

Ragan Insider Premium Content
Ragan Insider Content

Facebook has asked COO Sheryl Sandberg to lean in a little farther.

As the company tries to reassure customers and advertisers that it is handling data responsibly and can continue to provide high-quality marketing services, it has turned to individuals to carry its message in one-on-one interviews.

After remaining silent in the early days of the Cambridge Analytica crisis, the company sent founder and CEO Mark Zuckerberg to apologize and promise to make changes in its first round of statements. As the story endures in the news, Facebook has mounted a second campaign.

This time, it has sent Sheryl Sandberg to defend Facebook’s business model.

In her interview with NPR, Sandberg argued that ad retargeting is good for small business.

NPR reported:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.