Fast-food approach to social media: 500 Twitter followers with a side of Facebook, please

A potential client asked social media consultant Mack Collier how much he would charge to create a Twitter feed with X number of followers and a Facebook page with X number of fans. That inspired him to write this blog post, a reminder of sorts. “Folks, this apparently needs to be repeated,” he blogged, “the number of fans/followers your social media presences has is meaningless … unless [your] followers either do business with you, or have some level of influence over the people …