It started on Friday when Chris White, a 45-year-old father, snapped a picture of his daughter eating ice cream at the Braehead Shopping Centre. Staff at Braehead thought White looked a bit suspicious. Here’s what happened next, as explained by Scottish PR professional Scott Douglas:
“First detained by security staff and made to feel like a pervert. Next he was questioned by police and made to feel like a terrorist. Thirdly, he was interviewed by traditional media and portrayed as a victim. Now he is being championed by social media and becoming a cause celebre.”
As of Monday afternoon, more than 15,000 people have “liked” the Boycott Braehead Facebook group.
Braehead responded with a statement defending its actions.
“Our priority is always to maintain a safe and enjoyable environment for all our shoppers and retailers,” the statement said. “The member of our security staff acted in good faith.”