Feet and fear: A marathon content marketing case study

An unwanted foot injury sent this author searching for answers online, and in the process she learned a few things about great content marketing.

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I immediately registered, jumpstarted training and hit the ground running. Unfortunately, I hit the ground a bit too hard, because in early November, I experienced constant, debilitating foot pain. Double ouch.

So, did I immediately go to the doctor to figure out the issue?

Nope. I asked Dr. Internet, and spent countless hours reading articles, watching videos and viewing images to understand the potential problem and learn next steps for healing. Somewhere between a suggested “hop test” and a video demoing diagnosis I realized:

This is content marketing at its finest.

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