Feet and fear: A marathon content marketing case study
An unwanted foot injury sent this author searching for answers online, and in the process she learned a few things about great content marketing.
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
I immediately registered, jumpstarted training and hit the ground running. Unfortunately, I hit the ground a bit too hard, because in early November, I experienced constant, debilitating foot pain. Double ouch.
So, did I immediately go to the doctor to figure out the issue?
Nope. I asked Dr. Internet, and spent countless hours reading articles, watching videos and viewing images to understand the potential problem and learn next steps for healing. Somewhere between a suggested “hop test” and a video demoing diagnosis I realized:
This is content marketing at its finest.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)