‘Fiji Water girl’ sues the company over use of her likeness

The partnership made big waves at the Golden Globes but has since soured, as the model says she hasn’t been compensated for continued marketing efforts. Fiji calls the suit ‘frivolous.’

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The promotion might be the viral marketing hit of the year.

Fiji Water landed a big win when it turned to Kelleth Cuthbert to promote its product at the Golden Globes. Cuthbert was able to drive online conversations with a series of strategic photobombs.

As we previously reported on PR Daily:

“[T]here were more than 50,000 tweets sent out about Cuthbert on Twitter in just a few short hours,” People reported.

Adweek reported:

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